In the ever-evolving landscape of digital marketing, TikTok has emerged as a powerhouse platform. Resultantly, businesses have unparalleled opportunities to expand their reach on TikTok. Brands are able to connect with a diverse audience in creative ways. With its explosive growth and vast user base, TikTok isn’t just a platform for dance challenges and lip-sync videos anymore. It has become a vital tool for brands looking to engage with consumers on a more personal level.

Uncover the unique benefits TikTok offers to businesses. From tapping into a global audience to using viral marketing, brands have boundless opportunities. Whether you are a startup or an established company, mastering TikTok’s dynamics can propel your business forward.

Why TikTok is Important for Businesses

TikTok has emerged as one of the most important platforms for businesses. It is especially useful for small businesses. 

Massive User Base and Engagement

TikTok has millions of users worldwide. Many of these users are young and very active. This means businesses can reach a large, engaged audience easily. For businesses, this is a great way to get noticed and connect with potential customers. So, expanding reach on Tiktok is a major marketing goal now.

Viral Potential and Organic Reach on TikTok

TikTok’s algorithm helps videos go viral. This means even small businesses can get a lot of attention quickly. One viral video can make a huge difference. Businesses can see big boosts in visibility without spending a lot of money. There are many stories of small businesses becoming famous because of a viral TikTok video.

Authentic Brand Engagement

TikTok allows brands to interact with users in a real way. This makes it easier to build a loyal community. Users appreciate genuine content, and TikTok is perfect for this. Brands can show their personality and connect with customers on a deeper level. This helps build trust and long-term loyalty.

Best Ways to Expand Your Reach on TikTok

These tried and tested techniques can help you grow your brand and improve your reach on TikTok.

improving reach on TikTok

Creating Compelling Content

Creating engaging and creative content is crucial on TikTok. Businesses need to produce videos that capture attention quickly. This can include tutorials, behind-the-scenes looks, or fun challenges. High-quality content keeps viewers interested and encourages them to follow your account.

The Best Tool: TikTok’s Built-in Video Editor

TikTok offers a powerful built-in video editor. This tool allows users to trim clips, add music, apply filters, and include text. It makes it easy to create professional-looking videos without needing separate software. Using TikTok’s video editor helps businesses maintain high-quality content consistently. It also saves time and resources, making it easier to produce regular updates.

Leveraging TikTok Ads

Advertising on TikTok can significantly boost a business’s reach. TikTok offers various ad formats, such as In-Feed Ads, Branded Hashtag Challenges, and TopView Ads. These ads appear in users’ feeds and can drive traffic to your profile or website.

The Best Tool: TikTok Ads Manager

TikTok Ads Manager is a comprehensive platform for creating and managing ad campaigns. It provides detailed targeting options. Businesses can reach specific demographics based on age, location, interests, and behavior. The tool also offers analytics to track ad performance. This helps businesses optimize their campaigns for better results. TikTok Ads Manager can help businesses increase visibility through targeted advertising.

Partnering with Influencers

Partnering with influencers can significantly boost your brand’s visibility, credibility, and reach on TikTok. Collaborations introduce your business to a wider audience. They can generate excitement and buzz around your products or services. This is especially valuable for businesses in their early stages. Influencers can provide the exposure needed to build a customer base quickly.

When an influencer promotes your brand, it serves as an endorsement from a trusted source. Followers often view influencers as relatable and trustworthy, so their recommendations carry weight. This can lead to increased interest and trust in your brand, making it easier to attract and retain customers.

The Role of Micro-Influencers

Micro-influencers are influencers with smaller, but highly engaged followings. They typically have between 1,000 to 100,000 followers. Collaborating with micro-influencers can be particularly beneficial for several reasons:

Higher Engagement Rates

Micro-influencers often have higher engagement rates compared to larger influencers. Their followers are more likely to interact with their content. This means that your brand can enjoy more meaningful interactions and conversions. You can also really increase your reach on TikTok with these influencers.


Micro-influencers typically charge less for collaborations than bigger influencers. This makes them an affordable option for small businesses or startups with limited marketing budgets. You can partner with several micro-influencers to improve your reach on TikTok and access diverse audiences without overspending.

Niche Audiences

Many micro-influencers cater to specific niches. This allows your brand to target highly relevant audiences who are more likely to be interested in your products or services. For example, a small business selling eco-friendly beauty products might partner with a micro-influencer who focuses on sustainable living.

Authenticity and Trust

Micro-influencers often have a closer relationship with their followers. Their endorsements feel more genuine and less like traditional advertisements. This authenticity can help build trust in your brand.

The Best Tool: CreatorIQ

CreatorIQ is an influencer marketing platform. It helps businesses find and manage influencer partnerships. It provides data on influencers’ reach on TikTok, engagement, and audience demographics. This helps businesses select the right influencers for their campaigns. CreatorIQ also offers tools for tracking campaign performance and ROI. By using CreatorIQ, businesses can ensure their influencer partnerships are effective.

Running Challenges and Hashtag Campaigns

Launching challenges and hashtag campaigns can drive massive engagement. These campaigns encourage users to create and share their own content related to your brand. This user-generated content can increase brand visibility, create a sense of community, and expand your reach on TikTok.

reach on TikTok

Source: shutterstock

The Best Tool: Hashtagify

Hashtagify is a tool that helps discover trending hashtags and analyze their popularity. It provides data on hashtag usage, related hashtags, and top influencers using those hashtags. This information can help businesses choose the best hashtags for their campaigns. Hashtagify also helps track the performance of hashtag campaigns. The tool allows businesses to adjust their strategies as needed.

Engaging with TikTok Community

Engaging with followers and participating in trends is essential for building a strong presence on TikTok. Responding to comments, joining popular challenges, and interacting with other users’ content can boost your visibility. It can help you foster a loyal community.

The Best Tool: TikTok Analytics

TikTok Analytics provides insights into your account’s performance. This includes data on follower growth, video views, and engagement rates. This tool helps businesses understand which types of content are most effective for increasing their reach on TikTok. By analyzing this data, businesses can refine their content strategy to better meet their audience’s preferences. TikTok Analytics also helps track the success of engagement efforts. It provides valuable feedback for ongoing improvement.

Collaborating with Other Brands

Partnering with other brands can help broaden your reach on TikTok. Collaborations can include joint challenges, giveaways, or cross-promotions. This strategy works well if you partner with brands that have a similar target audience but are not direct competitors.

The Best Tool: Canva

Canva is a design tool that helps you create visually appealing content for your collaborations. It offers templates for social media posts, videos, and more. Using Canva, businesses can create consistent and professional graphics for joint campaigns. This ensures that all promotional materials look cohesive and appealing to both audiences.

SEO Optimization

SEO (Search Engine Optimization) is crucial for increasing your reach on TikTok. By optimizing your TikTok profile and content, you can improve your presence both within the platform and on external search engines like Google.

Start with your username and display name. Choose a username that reflects your brand and is easy to remember. Including keywords related to your business in your display name can also be beneficial. For example, if you run a bakery, using “Jane’s Bakery” as your display name helps potential customers find you more easily.

Your bio should be clear and concise, incorporating relevant keywords. Describe what your business does and what kind of content you post. Use phrases that potential customers might search for, such as “best cupcakes in NYC” or “eco-friendly skincare.” Additionally, make sure to add a link to your website or online store in your bio. This not only helps drive traffic but also enhances your SEO by creating backlinks to your site.

When creating content, use relevant keywords in your video titles and descriptions. Think about what your target audience might be searching for and include those terms.

Write engaging captions that include keywords and encourage user interaction. Posing a question or asking viewers to share their thoughts can boost engagement and improve your content’s visibility. While TikTok doesn’t currently support traditional alt text, you can describe the content of your videos in the captions. This practice helps make your content accessible and can improve how it’s indexed by search algorithms.

The Best Tool: TubeBuddy

TubeBuddy is a browser extension that helps optimize videos for search engines, and it can be adapted for use with TikTok. It provides keyword research tools, SEO insights, and analytics. This information can help you identify the best keywords and practices for your TikTok content.

TubeBuddy assists with keyword research. This tool can help you identify high-ranking keywords related to your content. It offers SEO analysis, providing insights into how well your content is optimized for search engines. Additionally, TubeBuddy suggests tags that can boost your video’s visibility.

Participating in trending challenges and memes can boost your visibility. Trends often change, so staying updated is crucial. By joining in on popular trends, businesses can increase their chances of being featured on the For You page, reaching a wider audience.

The Best Tool: TrendTok

TrendTok is an app that helps you identify the latest trends on TikTok. It provides information on what’s currently popular, helping you join trends early. Using TrendTok, businesses can create relevant content that resonates with a large number of users. It helps users increase their chances of going viral.

Utilizing User-Generated Content (UGC)

Encouraging your customers to create content featuring your products can expand your reach. User-generated content acts as social proof and can influence potential customers. Businesses can feature UGC on their own TikTok profile to show appreciation and foster community.

The Best Tool: Yotpo

Yotpo is a platform that helps collect and showcase user-generated content. It enables businesses to gather reviews, photos, and videos from customers. By displaying UGC, businesses can build trust and encourage more customers to share their experiences. Yotpo also integrates with social media, making it easy to share UGC on TikTok.

Hosting Live Streams

Live streaming on TikTok allows real-time interaction with your audience. You can use live streams to showcase products, answer questions, or provide behind-the-scenes. Live interaction can create a more personal connection with your audience.

The Best Tool: StreamYard

StreamYard is a live streaming tool that enhances your live videos. It allows you to broadcast live to multiple platforms, including TikTok. StreamYard offers features like screen sharing, guest interviews, and branded graphics. Using StreamYard can make your live streams more professional and engaging. This will help you attract more viewers.

Expanding your business’s reach on TikTok requires a strategic approach. By creating compelling content, leveraging TikTok ads, partnering with influencers, running challenges, and engaging with the community, you can effectively grow your presence. Optimizing your profile and content for SEO is also crucial to increase visibility. Utilizing online tools can enhance these efforts. With the right strategies and tools, TikTok can become a powerful platform for expanding your business’s reach and connecting with a broader audience.Learn more about marketing your business on EvolveDash!